Brendan Jackson

Allscripts Director of Advertising and Digital Marketing - Chicago, IL - 2010-present

• Responsible for the creation, management, and implementation of all aspects of Allscripts Digital Marketing strategy.
• Responsible for the strategy and development of all Allscripts advertising efforts across all mediums.
• Responsible for the creation of all short and long term Digital Strategic plans as well as part of a general strategy group responsible for determining our long term Marketing plans as a whole
• Create and implement leading edge B2B Digital Marketing campaigns responsible for driving $18MM+ in yearly revenue
• Help to develop our product positioning, determining how we will go to market with new products as well as evolve our current product marketing to meet the needs of prospective clients
• Created and manage an internal video studio, responsible for creating a wide range of content for both internal and external use
• Help with the overall Allscripts Brand Management, working closely with PR and Marketing Communications to hone our message as well as create a strong visual identity
• Manage the Social Media strategy and it implementation, including the creation of our company wide Social Media Policy
• Manage a twelve person team including strategists, developers, videographers, and social media managers
• Responsible for managing large budgets, including planning, forecasting, and the day to day management of P&L.
• Member of the Executive Marketing Leadership team and report directly to our CMO, and work closely with our entire Executive Operating Group

Creative Alliance Director of Digital Services - Louisville, KY - 2007-2010

• Responsible for starting, building, growing, and managing a Digital Team within Creative Alliance, a top 100 Ad Agency, with $200 Million+ in billable revenue, and over 150 employees.
• Created a full suite of digital service offerings including Strategy, Media, Production, and Creative.
• Developed and executed Digital Strategy (long term planning, strategic vision, yearly media plans, social media strategy, mobile strategy, CRM, SEM, SEO, etc.) for existing clients as well as served as a Senior Member of the agency pitch team, which included developing new and innovative strategies and presenting them to C-Level decision makers.
• Created effective and cutting edge Digital Campaigns based on client needs and consumer insights, with an eye toward consumer engagement, including nationally recognized, Award Winning Creative./li>
• Created specific site, campaign, end e-commerce optimization plans based on in-depth analytics and research.
• Member of Senior Leadership Team responsible for overall agency strategy and long-term growth
• Increased the Digital revenue 10x year over year
• Reported to the COO, and worked with C-Level leadership to integrate “digital” into the traditional agency processes and all departments.
• Created process and workflow for integrating the “traditional” and “digital” arms of the agency together from an Account, Media, Creative, Production, and Reporting standpoint.
• Managed internal IT staff setting budgets and ensuring the Director of IT was equipped with the tools and staff needed to be successful.
• Developed strategic partnerships with vendors to bridge agency talent gaps and provide overflow coverage
• Kept the agency abreast of new technology and cutting edge campaigns occurring in the Digital space with an eye toward evaluating which technologies made sense for our client and their consumers.
• Responsible for recruiting and training of team members.
• Clients: P&G, YUM Brands (KFC, LJS, A&W), Humana, Community Health Systems, Jewish Hospital, Network Solutions, Longhorn Steak House, Einstein’s Noah’s Restaurant Group, AJ Wright, Hancock Fabrics, Jefferson’s Bourbon, Churchill Downs, University of Louisville, Kentucky Community and Technical College System, EonUS

Atom Entertainment, MTV/Viacom Company Senior Product Manager - San Francisco, CA - 2006-2007

• Managed Product Development within the MTV Networks Entertainment Division for various web properties, including Atom Films and Atom Uploads, that had over 5 million monthly unique visitors.
• Developed the long term strategic vision for both sites as well as worked with MTVN Corporate to help align our goals company wide.
• Developed and executed Monetization and Optimization strategies aimed at increasing user engagement and revenue.
• Worked with, and managed, cross-functional teams consisting of Engineers, Sales, Marketing, and User Experience Design to develop product strategy and requirement documents.
• Managed the launch and deployment process for specific redesigns and product launches.
• Responsible for developing competitive intelligence to identify industry trends and develop strategic plan to compete.
• Developed and produced analytic benchmarks and success metrics site-wide as well as for specific events.
• Managed large scale white label platform projects with vendors across multiple web properties.

Yahoo Product Manager - Sunnyvale, CA - 2004-2006

• Managed and deployed revenue features of the Yahoo Messenger application, with a 300% growth in revenue in a 2 year period.
• Developed long term monetization strategy for the Messenger application focusing on micro payment, interactive sponsorships, and VOIP.
• Worked with and managed cross functional teams consisting of Engineers, Sales, Marketing, and User Experience Design to develop product strategy and requirements documents.
• Managed client and vendor relationships including strategy, implementation, and reporting
• Managed the implementation of products working with QA, engineering, contractors and vendors.
• Responsible for managing a key platform development for 22 countries that led to a 50% reduction in implementation time for one of our biggest sponsorship platforms.
• Worked with business development teams to develop company-wide revenue goals and present those goals to C-level executive.
• Integral part of the high level sales process, including meeting with C-level executives of Fortune 500 companies to help develop communication strategies and engagement goals.
• Clients: Kellogg’s, US Army, Warner Brothers, Lowes, Chevrolet

Informative Product Manager - Brisbane, CA - 2003-2004

• Deployed and managed a Strategic Marketing tool that created user panels that allowed for greater marketing communication between business’s and end users on all levels (feedback, product development, new product ideas, etc.).
• Worked with Analytics Teams to develop and present results and recommendations to the client.
• Identified, developed, and managed user segments for targeted communications, both online and offline.
• Managed client and vendor relationships including strategy, implementation, reporting, and client presentations.
• Responsible for process development that led to 50% reduction in implementation times for panel creations.
• Clients: Sprint, Intuit, Fannie Mae, Mercedes-Benz, Proctor and Gamble, Citigroup, Sun

Consultant San Francisco, CA - 2002-2003

• Developed an Interactive Marketing Plan for Financial Services Start-up, including marketing, advertising, and media strategies.
• Participated in development of a marketing strategy for a Web Services Company. Strategy included an on-line advertising campaign and Search Engine Optimization offerings.
• Consulted on the Development of a Business Plan for an Interactive Company in the process of changing their direction and market orientation.

Academy of Art Faculty Memeber - San Francisco, CA - 2001-2002

• While working at FCB, SF taught online advertising to 4th year college students
• Instruction included theory, practice, and creative development (copy and design)

Foote, Cone & Belding Senior Interactive Creative Producer - San Francisco, CA - 2000-2002

• Responsible for managing on-line campaigns, production and creative, to ensure success and brand continuity with traditional media forms.
• Helped to develop and implement campaigns that surpassed our clients need and delivered a best in class user experience.
• Managed Client expectations from creative and technical aspect.
• Worked to educate both our clients, as well our internal team members, on digital technologies, their uses, and their value as an advertising platform.
• Clients: Blue Shield, Compaq/HP, Taco Bell, Avaya, Dockers, Zima, Janus

University of San Francisco San Francisco, CA - 1996-1998

Major: English Literature
Minor: History

Emory University Atlanta, GA - 1994-1996

Major: English Literature
Minor: Educational Studies

Social Media Club of Louisville Former Board Member

Preservation Louisville Former Board Member

Kentucky Humane Society Former Auxiliary Board Member